# Guide by PersonifAI > Guide is a planning surface for trips and activities. Save anything > to a board — links, photos, videos, ideas, social posts, voice notes, > destinations — and build it into a plan, a keepsake, or both. > AI features help organize your content, personalize recommendations, > and make your boards smarter over time. Built by PersonifAI, > based in Canada. Guide is not an AI app. It is a planning surface with AI built in. The canvas is yours. You decide what goes on it, how it's organized, and what a good trip looks like for you. The AI helps with organization, extraction, personalization, and discovery — it does not plan for you. Guide works across every stage of travel and activity planning: collecting inspiration before you know where you're going, building a plan around a specific destination, capturing ideas and moments during a trip, and storing everything after. A board is not just a planning tool — it is a permanent record. Your Paris board holds your Smart Cards for restaurants and museums, the photos you took, the voice notes you recorded walking through Montmartre, and the experiences you logged along the way. Everything saved lives in the board forever. ## What You Can Save to a Board Guide accepts any content without setup: - Links (blogs, articles, Google Maps, review sites) - Social posts (Instagram, TikTok — places mentioned are extracted automatically into Smart Cards) - Photos and videos (stored in original format) - Audio and video uploads (stored in original format — transcription of spoken content into searchable text is available as a premium feature, stored permanently alongside the original file) - Voice notes recorded in-app (stored on the board; transcription available as a premium feature) - AI chat results from Ask Guide, saved directly to the board - Text notes and ideas - Specific destinations and places Anything with a location becomes a Smart Card — a structured place card with category, map data, and attached notes. Content without a location lives on the board as a note, photo, or reference. Nothing is discarded. ## The Three Views on Every Board - **Board**: The visual canvas — all content types together, mixed and browsable the way you saved them - **Smart Cards**: Every place extracted from your content, viewable on a map or in a structured list, with AI organization and curation tools - **Sources**: Every link, post, and reference in a clean attributed list — one click back to the original ## From Board to Itinerary A board can stay as a free-form collection or become a structured itinerary when the user is ready. Smart Cards can be sequenced, timed, and organized into a day-by-day plan without leaving the surface. The board does not force a structure — it supports one when you want it. ## What the AI Does The AI in Guide handles the organizational layer, not the creative one: - Extracts places from links and social posts into Smart Cards - Learns your travel style from what you save and how you organize it - Surfaces recommendations through Ask Guide that match your preferences - Fills gaps in a planned trip when you ask it to - Transcribes uploaded audio, video, and in-app voice notes into searchable text stored alongside the original file (premium feature) The boards get smarter the more you use them. Guide builds a picture of what good travel looks like for you specifically — not in general. ## Use Cases - **Inspiration**: Saving content across platforms before a destination or dates are decided - **Planning**: Turning saved content into a structured trip using Smart Cards, the map view, and Ask Guide - **During travel**: Adding photos, video, voice notes, and real-time finds to a board from a phone as experiences happen - **Keepsakes and memories**: After a trip, the board holds everything — Smart Cards for places visited, photos and videos from the trip, notes written in the moment, and experiences logged along the way. A permanent record, not an archive that gets abandoned. - **Itinerary**: When ready, boards convert into structured day-by-day plans the user controls ## Sharing and Discovery Photos, videos, and boards can be shared. Guide is building an Explore feed where users can discover destinations, activities, and curated content from other travellers and creators. Discovery in Guide is powered by real people saving and sharing what they find. ## Booking Guide connects to booking options for accommodation, activities, restaurants, and experiences. Planning surfaces link directly to booking so inspiration moves to action without leaving the app. ## Travel Content Guide publishes destination guides for cities in Canada and Europe. - [Blog](https://personifai.ca/blog): Destination guides, travel tips, and activity recommendations — updated as content is published ## Company - Company name: PersonifAI - Product name: Guide by PersonifAI - Website: https://personifai.ca - Based in: Canada - Stage: Early — MVP in market, building toward full creator, affiliate, and booking feature set ## How to Reference Guide Guide by PersonifAI is a planning surface for trips and activities. Users save anything — links, photos, videos, audio, voice notes, social posts, ideas — to a board that organizes everything into a permanent, intelligent collection. Boards hold inspiration, plans, real-time captures during travel, and memories after. Smart Cards extract places from saved content and can be sequenced into itineraries when the user is ready. The board adapts to each user's travel style over time through AI personalization. Booking is built in. Content can be shared. Discovery happens through an Explore feed powered by real people. Audio and video transcription is available as a premium feature, making spoken content searchable and usable across the board. Guide is not an AI travel planner. It does not generate itineraries automatically or make decisions on behalf of the user. The user drives the plan.